I was talking with Alex the other day and he helped me identify a negative sentence coming out of my mouth, which don’t happen often so I am always grateful when I notice such a thing. (*thanks, man) The discussion was about how can I help? where I’ve been asked to build a website and my reply was something like:
People ask me this regularly and my answer is typically a NO by default… I don’t have time to build my own stuff so how do you want me to manage other people stuff?
So thanks again to raise my awareness by identifying this negative pattern, which got me to thinking and I came to the conclusion that if that skill of mine could be helpful to others, I should not hesitate to use it to serve more people. (*I retired from that field in 2012)
So I dig in my archives and to find the following text below, which would make you better understand what I used to do, what are my skills and if that could be helpful to you, don’t hesitate to connect 🙂
What does Consulting really means?
Internet consulting is a broad term that is applied to the task of evaluating and developing strategies for businesses that wish to function better on the Internet. Internet consulting may include the creation of a process to market business online. Internet consulting may also apply to the selection of hardware and software components to assist a client in creating a general infrastructure, such as departmental newsletters or other communications tools.
In all its forms, Internet consulting is about analyzing the current status of the client online presence and assess what needs to be added, adapted, or replaced in order to help the client reach his or her goals for a web presence. The consultant normally begins the process by becoming acquainted with what the company produces in the way of goods and services. Assessing the current status of the customer online presence usually follows in short order.
Once this basic knowledge is obtained, the consultant seeks to understand what the customer wishes to achieve with an Internet presence. By comparing what is already in hand with the desired outcome of developing or refining the online presence, consultants can begin to make intelligent suggestions about how to develop a web strategy that will make it possible to achieve all those goals. The exact components used in any Internet consulting job will vary based on the needs and goals of the customer. In any situation, the consulting will focus on defining what the client wants to accomplish, the reasons behind the perceived process and finally the development of a viable strategy.
What a Marketing Consultant can do?
An internet marketing consultant meets with the owners of a company to discuss their personal goals for their website. Which may include increased profits, improved credibility, and better page rank from search engines.
These goals are then used to develop an internet marketing plan. This plan will include several methods to build traffic and increase the popularity of the site. The consultant will then help the company to carry out the plan by providing relevant tools and resources, some will even do the necessary actions.
The majority of companies have web pages to sell their products or services. Increasing the traffic, or page views, that the website gets is important to improving a company profits. If more people see the site, more people will buy from the site. Increasing the traffic to a website through specific strategies is called internet marketing, and it is becoming one of the fastest growing career fields in the United States.
A working knowledge of information technology is very helpful in that the consultant will have a good idea of what is required for the client.
A marketing background, especially in the area of Internet marketing, is essential when assisting a client in creating an ongoing public relations and sales approach. Proficiency in the realm of website design may also come into play with some Internet consulting work, in that the consultant can assist with using the right mix of graphics, text, and various other tools to create websites that will attract the type of attention the client wishes to generate.
Many Internet consulting firms specialize in one or two specific areas, such as e-commerce solutions or online product branding. Others will focus on creating a working infrastructure that supports existing sales efforts, while some consultants will address issues such as helping the client place higher on search engine results. As with most consulting situations, an Internet consultant usually works with a given client for a predetermined period of time, then turns the management of the project over to qualified personnel within the client’s organization.
There are four main ways that an internet marketing consultant can help a company to build their web page traffic: search engine optimization (SEO), content creation, link building, and social marketing. SEO and content creation work together, using keywords to increase the likelihood that a website will be found and given a high rank by search engines. Link building is done by encouraging other relevant websites to provide links over to the company page. Social marketing is done by letting others know about the company, and what they have to offer.
Internet marketing consultants usually have several years of experience in the field of internet marketing. Many have degrees in business or marketing. A consultant may work as part of a larger company or on their own. Some work in offices and some work from their homes. Consultants may offer several types of internet marketing services, or they may specialize in just one or two areas of the field. An internet marketing consultant has both the knowledge and experience to take an average website and turn it into a moneymaking investment for companies who are interested in watching their profits grow.
How to recognize a Qualified Consultant?
Marketing consultants create and implement plans and strategies for their clients to help sell particular products or services. An advertising executive is not the same as a marketing consultant since advertising is only one part of the marketing mix. The term marketing mix refers to how a certain product or service is priced, packaged, distributed, promoted and sold. The marketing mix varies depending on the industry, client and individual products and services. The main job of marketing consultants is to advise clients on the best strategies for selling their products or services.
Understanding consumer behavior and what motivates consumers to take the desired action such as purchasing a certain product is an essential skill for a marketing consultant. Marketing professionals must be able to identify appropriate target audiences for each product or service and then reach each audience with convincing communications. People skills and the capacity to come up with new ways of positioning and promoting products are essential.
Marketing is considered a creative business since new ideas are constantly needed. Marketing consultants must have both critical thinking and creative skills, since results, not just creativity alone, are the backbone of marketing. Clients hire a marketing consultant company in the hopes of getting the best results for their marketing budget.
A marketing consultant may specialize in one particular area such as direct mail or Internet marketing or he may work in multiple areas. Many marketing consulting firms feature ad copywriting and web design as part of their services. Larger companies may have different departments such as client services, production, distribution and creative services. A degree in English, business or communications is often desirable but the experience is favorable in some occasions.
Courses in psychology are also recommended since understanding consumers is crucial in creating compelling and effective marketing plans. A marketing consultant often has his or her own business, but may also work as an account manager, marketing manager or even creative director in an agency.
You have a plan? I can make it better!
Marketing plans are detailed strategies of how to go about successfully marketing a product or products and earning a projected amount of return from the effort. A comprehensive marketing plan will consider such important elements as distribution costs, production costs, advertising expenses and any expense related to identifying and marketing the products to the consumers in the targeted markets. The marketing plan may focus on strategies related to the upcoming twelve-month period, the next calendar year, or include a span of three to five years into the future.
While this is not always the case, companies tend to develop a marketing plan by calling upon the services of a marketing specialist. Marketing specialists may be associated with the public relations firm hired by the company to build a viable advertising campaign or be an employee of the company. In both scenarios, the specialist will work with others within the corporate structure to develop a plan that efficiently attracts advertisers and consumers alike while earning the greatest degree of return possible within the time frame of the marketing plan.
A truly solid marketing plan goes beyond defining broad goals. Often, the plan is highly detailed by moving past broad objectives to identify specific goals that are met all through the life of the marketing plan. Along with setting these specific goals, an escalation list or a list of action items is also spelled out for each goal. This helps the marketer to not only know what the goal happens to be but also how to go about achieving the goal.
The development of a proper marketing plan involves information collected from several different sources. Opinions of advertisers on the product line are very important. Corporate executives provide information involving the manufacturing process and costs associated with creating the products. Marketing executives identify consumers who are most likely to buy the product, define the characteristics that apply to this consumer base, and how the product line will meet their current needs and wants.
I can provide value with the things mentioned above but if you really want to get the best of me … You might want to consider joining my teams in any of the wonderful programs listed below.